Cocholate

Personalized gift store located in Spain.

Goal

On this site, all my work consisted of optimizing the Shop site, the Single Product site, and the Cart. I added +200 products to the store using WooCommerce and helped to optimize the images for a better loading experience for the customer.

Additionally I implemented plugins like Lite Speed Cache, WordFence and Trusted Shops Easy Integration. This last pluggin shows The Trusted Shops seal of quality and guarantee, an online store certification platform widely used in Europe, especially in Spain and Germany, to generate consumer confidence.

Project Duration

I worked on this site for about 3-4 months.

Results

Conclusions

Thanks to the strategy, our site had an average improvement. Organic Traffic had an improvement of 5.08%, people stayed 25 seconds more, that’s an increase of 18.52%, the speed increased 10.67% thanks to optimization of images, and we obtained 50 keywords in the top 10 thanks to a better categorization and optimization of products.