Online therapies and courses website
Goal
We wanted to improve the organic traffic, the position on Google searches, the click-through rate, and the indexed pages. So, in my strategy, I improved the content of the keywords, I optimized titles, meta descriptions, and the format of the links.
I improved the content of the website by redacting again some texts and making sure the keywords are there.
I relied on SEMrush and Ahrefs to perform audits. and on Google Search Console and Google Analytics 4 to measure improvements.
Project Duration
I worked on this site for about 4 months.
Results
Conclusions
The improvement on this site was progressive. However, we also had some setbacks. The organic traffic decreased a little ( Facebook Campaing ended), However it didn’t decrease seriously as we thought it would. We also, lost a couple of Keywords on Top 10. We think this was because of a couple of competitors. However, I improved the indexed pages from 15 to 18. and the CTR also improved an 11.54%. People stayed a little more on our site. From 2:50 min to 3:10 on average.
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